link exchange 

Link Exchange Definition:

The practice of exchanging links with other websites. You place another site’s link on your site, usually on a links page, and in return, the other site places a link on their site back to you.

The perceived purpose or benefit of the link exchange is to gain an advantage on Google, using the logic that receiving a quality backlink will give you a ‘trust’ signal that may give you an advantage over the competition. Read more about the benefits of backlinks here.

Being at the forefront of link building & outreach through our link building services, we’ve come across literally hundreds of instances where webmasters have openly asked us to exchange links, and trust me, it’s not only smaller bloggers who are actively practicing this. I’ve seen websites with millions of visitors per month happy to exchange content-based links.

It’s true, exchanging and swapping links is an extremely divisive topic in the SEO and link building community, and most experts prefer to use other strategies. But as I’ve seen first hand, the landscape is changing and those involved in SEO even at the highest level will look to gain advantages where they can.

The truth is, this technique can help you land some super high authority backlinks.